Les vignobles Villebois

Creating a website representative of the brand and label: Les Vignobles Villebois. The objective set for this project; compose an elegant yet accessible showcase, to transmit and inform their customers; about the history, values, properties and approach of Les Vignobles Villebois.

The lesvignoblesvillebois.fr site acts as the flagship of a fleet of estates. The technical challenge is to centralize the brand image while distributing traffic.

The site is designed to present the group (Joost de Villebois) and intelligently redirect to satellite sites of specific estates (Fournier Père & Fils, Domaine de St Romble, etc.) or physical/online stores (Trésors de Bacchus). It's an ideal structure for internal SEO linking.

The menu and page structure ("A journey along the Loire", "A unique grape variety") stage the discovery. You don't navigate a technical catalog, you follow the Loire's path.

Although each estate has its identity, the Villebois site imposes a "Mother" graphic charter that ensures the user always knows they are in the Villebois family universe, regardless of which estate they visit.

More than a service provider, we are the group's historic digital partner. This 6-year loyalty has allowed us to build a global SEO strategy where each site in the group reinforces the others (internal netlinking), and to adapt digital tools as the group acquires new estates.